Because if it was free, most people would do it for two days and then quit when it gets tough.  And the more you pay, the more you pay attention.  And charging money means that only the people who are serious sign up and participate.

This challenge costs less than $7 per day.  That's like buying a coffee and a croissant from Starbucks each day.  Or buying a cocktail on Friday night.  Or two gallons of gas.

Awesome!  It's totally normal to feel scared when you are doing something new, uncertain, or outside your comfort zone.  But it's also a sneaky way for our egos to keep us small, comfortable, and contained in our old beliefs and normal life.  But fuck normal.  Besides, fear is just another name for excitement. Fear can be a sign that you are expanding, growing, and evolving into something new, someone powerful. And I'm sure baby birds are terrified on their first flight. They're used to the nest, right?  But wings are meant to be used. So let's start flying.

Nope!  You can work entirely at your own pace, whenever and wherever you want.  All of the content will be posted on Instagram and will stay there for the whole two weeks.  However, the two live Zoom calls will not separate, not on Instagram, and not available afterwards.

You need a body, a brain, some paper and a pen.  Oh, and some courage to push past your old beliefs, stories, and sense of self and into the technicolor wonderland of possibility.